Haoma

I created this beautiful packaging and branding for all-natural, organic certified cosmetics brand, Haoma.

The founder Enis, wanted to create a design that was elegant and timeless but also highlights the natural ingredients and hand-crafted quality of the products. We updated the logo and refreshed the packaging with a new illustration-led approach.

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Ancient Persian legends describe a mythical plant known as Haoma. Sprigs of this plant were brought to earth by divine birds to bestow vitality and health. I created this monochrome illustration with geometric elements depicting the legend and the power of plants.

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'Feathertide' Ebury Books